Rodo
Christmas on film
- Client
- Rodo
- Programme
- Direction
- Services
Art direction
Film photography
Film
Social
- Year
- 2025
A season shot on film, where the grain is the content and not a filter.
The starting point
Christmas is the moment of the year when every brand looks most alike: lights, red, a laid table. The risk wasn’t getting the tone wrong, it was disappearing inside a tone everyone shares.
The direction
Real film, available light, a real home. The grain strips off the advertising sheen and returns the scene to a memory: it is the most domestic register in the system, and for that very reason the hardest to fake in post.
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The campaign
Stills and clips shot on film, with no colour grade that would betray their origin.
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Other work
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