The woman as muse
- Client
- Rodo
- Programme
- Direction
- Services
Communication strategy
Art direction
Photo & film production
- Year
- 2025 — 2026
Rodo already has a signature. It has been at work for two seasons. It had never been written down.
The starting point
The catalogue runs across straw and wicker, metal mesh, evening, day, jewellery, footwear: each family speaks to a different woman. Asking the images to resemble one another would have capped the variety, which is the brand’s real asset.
The direction
We declared the invariants instead of a style: the braid, the withheld gaze, the reference to art, the suspended gesture. Four codes that come from the workshop rather than from post-production — which is why they can’t be copied. The positioning that follows is single: the woman isn’t a model wearing a product, she is the muse that turns the product into a work.
Rodo — Creative Strategy
The Quiet Muse
The film that named the positioning, and the campaign around it. The withheld gaze and the suspended gesture hold every frame.
Impressionism
An editorial shot in Florence in front of a Monet. The painterly reference isn’t decorative quotation: it is what transfers the status of the artwork onto the object.
Other work
Programmes · Direction
