The process is the product
- Client
- Wool Time
- Programme
- Expression
- Services
Concept & art direction
Corporate photography
Corporate film
- Year
- 2026
Wool Time makes knitwear for other brands. What it sells isn’t the sweater: it’s the certainty that it will be made properly.
The starting point
Buyers here aren’t choosing a garment, they’re choosing a supplier — and a supplier is judged on reliability, which is the hardest thing of all to photograph. Corporate imagery almost always falls into one of two ditches: the empty plant, which says nothing, or the posed team shot, which looks like stock.
The direction
We followed the chain in its real order: the screen where the stitch is designed, the yarn cones, the machines, the linking, the final check. In every frame someone is doing something — because reliability isn’t proved by the plant, it’s proved by the hands running it. The film holds the sequence together and gives it the time it needs to be understood.
Wool Time — corporate film
The chain
From the design of the stitch to the finished garment, in the order it happens. The people don’t illustrate the process: they run it.
Other work
Programmes · Expression
