Space for your life
- Client
- ProgettoLegno
- Programme
- Transformation
- Services
Positioning
Visual identity
Editorial plan
Illustration & film
- Year
- 2026
A company that sold products started talking about spaces. The repositioning is all in one line: space for your life.
The starting point
The brand communicated like a supplier: catalogues, spec sheets, timber species. Correct and credible, yet indistinguishable from anyone else in the same trade — and centred on the material rather than on the life happening around it.
The direction
We moved the conversation from the product to the space, and built a system the company could run on its own: sharp typography, a decisive palette, and a graphic treatment of the imagery — halftone, contrast, flat colour — that makes any shot recognisable, archive material included. On top of it we set an editorial plan of recurring formats, from timber-species cards to films on the design process, so that consistency would hold between campaigns too.
ProgettoLegno — Editorial plan
The system
Identity, editorial and campaign: typography, halftone and illustration held together by the same rules.
Other work
Programmes · Transformation
